Hahahaha RT @KFCBarstool: Cancel the Grammys. Pharrell's Mountie hat wins all the awards pic.twitter.com/hDbwY6d0SY

— Tim Fox (@Tim_Fox1) January 27, 2014

Pretty sneaky, Pharrell! The ploy worked. Twitter was buzzing about singer/rapper/producer Pharrell’s Grammy Awards red carpet topper.

.@Pharrell's hat just photobombed our pic pic.twitter.com/87Vj6rr9gB

— Ryan Seacrest (@RyanSeacrest) January 27, 2014

What does it remind you of?

http://twitter.com/#!/TheRealTenski/status/427597746397126656

he's foreshadowing a collab with Arby's in 2014

RT @RyanSeacrest @Pharrell's hat just photobombed our pic pic.twitter.com/Ouke3AaUMA

— Saba Effendi | صبزى (@sabzi) January 27, 2014

LMAO they said Pharrell has on the Arby's hat. pic.twitter.com/Dcxn9gMvKo

— PHILTHY (@PHILTHY_BASA) January 27, 2014

Inevitable: Yep, Pharrell’s hat has its own Twitter handle.

.@Arbys ur new logo should be @Pharrellhat #pharrellhat pic.twitter.com/mjQ1T4E1I7

— Pharrell's Hat (@Pharrellhat) January 27, 2014

Storage!

http://twitter.com/#!/peoplemag/status/427589326034436096

Read more: http://twitchy.com/2014/01/26/pharrells-bizarre-grammys-hat-goes-viral-gets-own-twitter-account/